Step 23. What kind of prototype is a good experiment to know if your audience would pay for your game?

DiscussionsCategory: The 24 StepsStep 23. What kind of prototype is a good experiment to know if your audience would pay for your game?
Javier Rayon asked 4 years ago

Hey DE gang! We’re http://dreamofdarkness.com, a game startup. 
We’re evaluating which would be a great fit to answer Step 23. Are there any other startups or games that have answered this question? Either on purpose, or accidentally. While we can create a great game, it’s always better to validate step by step, especially if we have the right hypotheses to offer value to our gamers, before building the full product. If we got it wrong, it would be too late to change then. What’s the sweet spot of development/experiment?

1 Answers
Bill Aulet answered 4 years ago

Javier,
Very good question. I am not a gaming person but I notice that game startups tend to move quickly thru the steps, much, much faster than hardware startups for instance. This is because they can due to the nature of the product. It is inexpensive to put out and easy to change. There are also a lot of potential customers so you can do a lot of “A/B Testing”.
So as a gamer, I would advise you to move quickly and learn how to do A/B Testing very well. 
There is an old saying “if you are not embarrassed by your first product, you took too long.” This does not apply to medical devices and other products with high exposure and/or costs, but this saying does apply in this case.
I will be interested to hear other real gaming entrepreneurs responses.
Bill Aulet

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