Introduction to Disciplined Entrepreneurship Workshop

Are you an entrepreneur, a CEO/Senior Decision Maker at a start-up or early stage tech business or involved in Enterprise Education?

Then you and your network members won’t want to miss this unique opportunity to learn from globally recognised serial entrepreneur, award winning author and thought leader, Bill Aulet.  Bill is changing the way entrepreneurship is understood and practiced around the world. He has over 25 years’ of business success, first at IBM and then as a three-time entrepreneur. He has directly created hundreds of millions of dollars in shareholder value in his companies and raised well over $100M in funding. Bill has degrees from both Harvard and Massachusetts Institute of Technology (MIT) and over the past seven years has been responsible for leading the development of entrepreneurship education across MIT.

Welsh Government has secured Bill Aulet to come to Wales to deliver an intensive one-day master class based on his proven framework and international best-selling book ’Disciplined Entrepreneurship: 24 Steps to a Successful Start-Up’. The master class will take place on 3 October between 9am and 5.30pm at the Denbigh Suite at the Celtic Manor Resort, Coldra Woods, Usk Valley, Newport NP18 1HQ.  Refreshments and lunch will be provided.

This is an invite only event with a limited number of spaces.  It’s our intention to invite delegates from across Wales and via a number of established networks and stakeholder groups.  With this in mind, I have allocated 4 tickets to you for Wrexham Hub community members.  Please identify entrepreneurs/delegates from your network and ask them to register via the links below.  To ensure that we maintain an even spread of delegates from across the ecosystem please include your network name in the organisation field on the booking form e.g. Jaguar Enterprises (Wrexham Hub).

• Booking form (English)
• Booking form (Welsh)

Tentative Agenda:

• 9:00 am: Welcome, introduction, an overview of the program and desired outcome (Georgina Campbell & Duncan Hamer)
• 9:30 am: Entrepreneurship in Wales Today and Ice Breaker
• 10:30 am: Break
• 10:45 am: Overview Disciplined Entrepreneurship (DE) & Why It Was Created (Bill Aulet)
• 11:00 am: DE Framework in Action (Bill Aulet)
• 11:30 am: Theme 1: Who Is Your Customer? (Bill Aulet)
• 12:30 pm: Break for lunch
• 1:00 pm: Primary Market Research (PMR) Tips and Techniques (Bill Aulet)
• 1:30 pm: Theme 2: What Can You Do for Your Customer? (Bill Aulet)
• 2:30 pm: Competitive Advantage (Bill Aulet)
• 3:30 pm: Break
• 3:45 pm: Theme 3: How Does Your Customer Acquire Your Product? (Bill Aulet)
• 4:15 pm: Theme 4: Unit Economics
• 5:00 pm: Resources Going Forward and AMA (Ask Me Anything) with Bill Aulet
• 5:25 pm: Wrap up and Close (5 minutes)
• 5:30 pm: Reception for Delegates with “Be The Spark” Team

Sponsor: “Be The Spark” organization and Welsh Government
Contact: Matt Collins