Another day in self-isolation and signs are that this is not going to end soon so here are some thoughts on what we can do that is constructive as entrepreneurs? (As just humans, we should do all the other things to flatten the curve like social distancing, washing hands, etc.). Here are some thoughts for today:
- From the Boston Globe by Scott Kirsner, a survey of companies that are providing important services during this period, and probably after as we will be changed forever even when things
go back to “normal”—“Coronavirus means opportunity for some companies” read full article.
- An excellent slide deck from old friend Fotis Filippopoulos from Ogilvy that give great advice on how to think about things right now, “ Making Brands Matter in Turbulent Times and Beyond COVID-19” (view full slide deck).
- Post from Paul Graham of YC on making a positive out of being stuck at home for students:
Hope all if this gives you positive energy to be productive when your community, society and the world need it most. Stay strong my friends and seek to be antifragile as hard as that can be right now.
The author
Bill Aulet
A longtime successful entrepreneur, Bill is the Managing Director of the Martin Trust Center for MIT Entrepreneurship and Professor of the Practice at the MIT Sloan School of Management. He is changing the way entrepreneurship is understood, taught, and practiced around the world.
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Good morning Bill,
Thank you for the Ogilvy piece.
Have a lovely weekend.
Anatole
Thanks, Bill! I should have been working with you in Boston today, as a Healthcare Innovator but instead I’m typing from our farm in Australia. Info like yours reminds me that this too shall pass (eventually!).
Please keep suggesting links and resources over the coming weeks: I would love to find the others who are using this time to create and iterate!