The Idea for Next Book: Financial Literacy

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Articles / BlogPublished on December 5, 2021. 23 comments.

Bill Aulet

People often ask me when I am going to write another book. This is a funny question because I did not intend to write the first one. It is also incredibly hard to do it and get it right. Don’t get me wrong, I am very glad I did but I only did it because I knew there was a big need for it.

That being said, I am considering writing another one and I need your feedback. A topic that I think would be very helpful is “Financial Literacy for Entrepreneurs.” I will be releasing chapters and resources in the following weeks/months on this website, so make sure you subscribe to get notified:

Understanding the fundamentals of finance is not that difficult but too often I have seen entrepreneurs, especially engineers, who are just mystified by it and tend to ignore this critical part of any business for no good reason. This does not mean you have to be an accountant or a finance geek but every entrepreneur should know enough (that 20% that gives you 80% of the value and 95% of the confidence) to effectively run their own business and guide a finance group at a high level. It should not be a mysterious black box part of the business.

So my goal is to make the basics of finance accessible to all entrepreneurs who are willing to put in a little work. You don’t need to get an MBA to understand finance enough to run your business more effectively and to build models to improve decision-making on tradeoffs for an important decision. It is also imperative when the entrepreneur is thinking about and then executing a fundraising process – unless the entrepreneur just wants to delegate based on blind faith this dimension of the business. I strongly recommend against this. I am always saddened to see great entrepreneurial teams not realize their full potential because of a blind spot for understanding the critical scoreboard for their business, finance.

After all, if you don’t have money, you don’t have a business and if you don’t have enough money, your business will die and help no one.

My hypothesis, based on seeing thousands of entrepreneurs now, is the first gap that needs to be addressed is financial literacy and then this leads to fundraising. To do the latter before the former is to put the cart before the horse, i.e., the order is backward.

I should note that I am currently working on an edX course on this topic with MIT finance professors Antoinette Schoar and Matthew Rhodes-Kropf so your feedback will help focus this on the right topics as well.

Thanks for your feedback in advance. If the feedback is sufficient, I will post a new chapter here on a regular basis (depending on how long it takes to complete but it would be approximately every two weeks or so to start) and the project will move forward.

The author

Bill Aulet

A longtime successful entrepreneur, Bill is the Managing Director of the Martin Trust Center for MIT Entrepreneurship and Professor of the Practice at the MIT Sloan School of Management. He is changing the way entrepreneurship is understood, taught, and practiced around the world.

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This methodology with 24 steps and 15 tactics was created at MIT to help you translate your technology or idea into innovative new products. The books were designed for first-time and repeat entrepreneurs so that they can build great ventures.

Pre-order the books

Thoughts on the Current Status of Entrepreneurship

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Articles / BlogPublished on October 3, 2021. 2 comments.

Bill Aulet

On September 14, 2021, I sat down with my old friend Dr. Peter Hirst for a LinkedIn Live fireside talk on the current state of entrepreneurship as we transition out of the worst of the COVID-19 pandemic and where I think it is going in the future.

While I am asked to give talks on this topic frequently, I particularly enjoyed this one because of the interactive format and Peter Hirst deft moderating. It is always fun to take questions from the audience which surpassed 2,000 live. So, while it is 57 minutes long, you can listen to it as a podcast while you are driving or working out at 1.5x speed and get the information.

COVID has made having an entrepreneurial mindset, skillset, and way of operating more important than ever but it is also changing it in fundamental ways. Without further ado, you can watch the whole event below. While I will take positions and have opinions on things, I don’t profess to be right all the time and would love to hear other perspectives in the comments section so we all can learn and get closer to the truth.

If you have thoughts on this, I’d love to hear them—use the comments section below!

The author

Bill Aulet

A longtime successful entrepreneur, Bill is the Managing Director of the Martin Trust Center for MIT Entrepreneurship and Professor of the Practice at the MIT Sloan School of Management. He is changing the way entrepreneurship is understood, taught, and practiced around the world.

More about Bill

Latest tweets

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Follow @BillAulet
The books

This methodology with 24 steps and 15 tactics was created at MIT to help you translate your technology or idea into innovative new products. The books were designed for first-time and repeat entrepreneurs so that they can build great ventures.

Pre-order the books

These Kids Will Put a Dent in the Universe: MIT 2021 delta v Teams & Demo Day Presentations

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Articles / BlogPublished on September 20, 2021. No comments.

Bill Aulet

The MIT delta v Demo Day is always my favorite day of the year. It is a chance to see the best of the best at MIT in entrepreneurship crystalize their one-year journey in entrepreneurship and it also welcomes the next wave of students who will be on the stage the next year.

It is a chance to be inspired by the next generation and see what problems they are focused on. Let’s be clear, there are a lot of problems to be addressed: climate change, social injustice, economic injustice, medical costs & access, financial inclusion, food security, crumbling and outdated economic infrastructure, and much more. It is overwhelming and can be depressing. Where do we start?

We must not be overwhelmed and we must try to do something feasible to make a difference. That is the essence of entrepreneurship. Do something small to start to get things going but have a path to greatness to solve big problems. Beachhead market to follow on markets. Land and expand. Nail it then scale it. Call it whatever you want.

The essence of innovation-driven entrepreneurship is to do something and have it work and then grow it.  You must have your feet on the ground and be able to take one step forward but have a plan to get to the top of the mountain where you touch the sky. Do something that will put a dent in the universe and make a difference in the enormous problems facing us all today.

That is precisely what the MIT 2021 delta v teams have done. Huge ambition but concrete plans to get from where they are today to that place of high impact.

I am beyond proud to present this year’s cohort so incredibly ably run by Trust Center Entrepreneur In Residence (EIR) and Senior Lecturer Carly Chase in her first year after taking over the full reigns from Dr. Trish Cotter. Carly, along with the other Core EIRs Paul Cheek, Kit Hickey, and Kosta Ligris and swing EIRs Gabrielle Haddad, Sandy Kreis Lacey, Brint Markle, Dip Patel, and Kathleen Stetson did a fabulous job over the summer to prepare these teams for a Demo Day on September 10. At Demo Day, they presented to about one thousand people live (even in these COVID times) as well as many more than this online. The teams completely rose to this challenge too.

A huge thanks to the Trust Center Team led by Renee Benjamin, Brian Turnbull, Greg Wymer, and Magali Paoli. The teams were also supported by dozens of guest speakers and mentors as well as campus partners such as the Deshpande Center, MIT Sandbox Innovation Fund, MIT VMS, the Technology Licensing Office, and the Gordon Engineering Leadership Center. Finally, a special shout goes out to all of the 160 board members who volunteered their time for the month’s all-important mock board meetings. Thank you for lending your wisdom, expertise, and networks to help make the teams better. It certainly showed after each board meeting.

So without any further ado, let me introduce you to the MIT 2021 delta v cohort, the best of the best up and rising stars for entrepreneurship at MIT in the 2020-2021 Academic Year. The full list of teams, with details and links to connect to the ones you are interested in, can be found on the  MIT delta V accelerator page.

https://vimeo.com/603924504
https://vimeo.com/603938667
https://vimeo.com/603909757
https://vimeo.com/603905649
https://vimeo.com/603921793
https://vimeo.com/603898914
https://vimeo.com/603936021
https://vimeo.com/603933011
https://vimeo.com/603929818
https://vimeo.com/603919123
https://vimeo.com/603875987
https://vimeo.com/603927543


These are the new 2021 t=0 festival/Demo Day themed shirts, a concept originated by the Queensland University of Technology Entrepreneurship Group. Designed by Greg Wymer. Sponsored and made by Puma.

The author

Bill Aulet

A longtime successful entrepreneur, Bill is the Managing Director of the Martin Trust Center for MIT Entrepreneurship and Professor of the Practice at the MIT Sloan School of Management. He is changing the way entrepreneurship is understood, taught, and practiced around the world.

More about Bill

Latest tweets

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Follow @BillAulet
The books

This methodology with 24 steps and 15 tactics was created at MIT to help you translate your technology or idea into innovative new products. The books were designed for first-time and repeat entrepreneurs so that they can build great ventures.

Pre-order the books

Thoughts to Begin Summer 2021

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Articles / BlogPublished on June 8, 2021. 1 comments.

Bill Aulet

The academic school year just wrapped up and summer has officially started. It is a time to look back and digest an amazing year and look forward to what needs to be done next.

  1. Observation – The Bar Keeps Going Up: After grading 41 business plans last weekend for the MIT Entrepreneurship 101 class (yes, despite the ranting about them, business plans are still an incredibly useful thing for entrepreneurs – just be careful how you define them and frame them in their value), I see the bar for quality in entrepreneurship continue to rise. This is so pleasing to see. Students are learning a broad portfolio of fundamentals and, very important as well, how to integrate them to increase their odds of success. That being said, there is still a lot of room for improvement (we were coming from a very low base) and I will get into some of this later in this article. I see this not just at MIT but also beyond. The headline observation is that highly skilled entrepreneurs are now much more common than they were just five years ago.
  2. Summer Goal #1 – What Effect Will Pandemic Have:  Something that I am watching very closely is what effect the pandemic will have on entrepreneurship when it is finally over. It has made the value, or may I say the necessity, of being an entrepreneur clearer than it has ever been before. However, from an operational standpoint, what will the landscape look like when we can take our masks off and go back to work physically?  At this point, all signs point to what I like to call “pandemonium after the pandemic” rather than a return to the previous status quo. An economic boom is underway where fears of inflation have replaced fears of recession.  This is not true for all markets but true for enough to give entrepreneurs a target-rich environment. That being the case, what will this look like otherwise? Will there be an even more intense war for talent because it will be no longer restrained by geography? Will a great data scientist in Indianapolis be able to work for a Silicon Valley startup with the associated compensation while enjoying the quality of life and costs of living in Indianapolis? (replace Indianapolis with your favorite living place). What will the hybrid workplace of the future look like? There are profound unanswered questions and while many have hypotheses, nobody knows for sure. It will surely affect the future of entrepreneurship, potentially in dramatic ways which just don’t know how yet. This topic is rapidly evolving over the next few months and definitely something I am going to digging into more.
  3. Summer Goal #2 – Entrepreneurial Sales: One of our most important courses, Entrepreneurial Sales, has just run into a crisis. After teaching the course so successfully for many years, the incredibly talented and successful trio teaching it, Kirk Arnold, Jim Schuchart, and Lou Shipley, have had to step back from leading this course for a variety of reasons. Living the Antifragile credo, we saw this crisis as an opportunity to rethink the course completely. In that process, we seem to have hit a vein of gold. Sales in an entrepreneurial environment have changed dramatically. The model we had built from the original frameworks that Howard Anderson put in place in 1998 when he started the course has lasted to this day. While there is much valuable material to be carried forward, we are thinking hard about whether a new framing of sales is in order to help us train the Chief Revenue Officers (interim or longer-term) of the next decade. We are also thinking about with that new framing, what additional materials and skill development we should add. The final question is how we should teach this. We have a task force looking at this and the more we dig into it, the more excited I get about the opportunity to produce very valuable new content for our students and the broader entrepreneurial community. We have to get this done over the summer because once September hits and the new school year starts, it is game time and the window of opportunity to have the time and space to do such significantly rethinking, redesigning, and developing is past – until next summer.
  4. Summer Goal #3 – delta v 2021: Similar to the Sales course, we have new leadership in our flagship delta v program at MIT. After Trish Cotter was able to get us to a whole new level, Carly Chase has taken the reins and will build off what Trish has done and add her impact to the program. In these times of transitions, there is even more opportunity to explore experimentally-driven change. I am looking forward to supporting Carly as she does this and seeing how we can take this cornerstone program to yet another level. I look forward to seeing how we can continue to improve the apprenticeship model of teaching entrepreneurship and press forward the frontiers of entrepreneurship education.
  5. Summer Goal #4 – Finance and Financing for Entrepreneurs: As previously mentioned, I think we now have the teaching of the mechanics of entrepreneurship to a more than acceptable level (but we will always seek to improve) but other areas need attention. In my personal entrepreneurial career, I realized how valuable it was to have an engineering, marketing, and finance skillset to build products and companies.  Having all three gave you a balanced perspective. I was surprised to find that that was unusual that was and have seen the consequences of unbalanced perspectives. Without at least a comfortable knowledge of finance, which is completely feasible and not that complicated, entrepreneurs tend to make decisions that significantly adversely affect their efforts. It starts with basic financial literacy. There is nothing to be scared of here and it can be explained relatively simply. Even if the entrepreneur wants to outsource these operations, it is still important to have an understanding of the fundamental concepts to manage them correctly and integrate them back in with the rest of the operations. After this, the process of fundraising can an unnecessary process of risk that can cripple or kill a company if not done correctly. We are creating an online class with world-renowned experts Professor Antoinette Schoar and Matthew Rhodes-Kropf (also an MIT professor but additionally a successful and currently active Venture Capitalist) to demystify Finance (starting with Financial Literacy) target at entrepreneurs. I must note how stimulating and fun it is to work with these experts who have dramatically different experiences and perspectives. Our goal is to no longer have great entrepreneurs who have found a great product-market fit with a differentiated product lose momentum because they don’t understand the financial aspects of the business. In my humble opinion, it is the easiest part of build a great new venture. Stay tuned and I have been working on this project for about a year and hope to wrap it up this summer. This will be a great complement to other materials like Brad Feld’s Venture Deals but bring a new unique piece of content to fill in the gaps.

I am sure there will be others things that pop up but there are my top four as we hit the first day of the summer. If I can get those done, it will be a very productive summer. If you have any thoughts on these topics, please share them with me. The collective wisdom of the group is always more than any individual or subgroup.

Best wishes to all of you for a restorative and enjoyable summer and I can’t wait for September when, hopefully, we can get back to a more normal life with the pandemic in the rearview mirror.

The author

Bill Aulet

A longtime successful entrepreneur, Bill is the Managing Director of the Martin Trust Center for MIT Entrepreneurship and Professor of the Practice at the MIT Sloan School of Management. He is changing the way entrepreneurship is understood, taught, and practiced around the world.

More about Bill

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Follow @BillAulet
The books

This methodology with 24 steps and 15 tactics was created at MIT to help you translate your technology or idea into innovative new products. The books were designed for first-time and repeat entrepreneurs so that they can build great ventures.

Pre-order the books

Easter 2021 Basket of Updates: Trish Cotter Moves On, New delta v Leadership, New Online Finance Course in Development, Positives from Pandemic, Books I am Reading Now, and Pandemonium After Pandemic

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Articles / BlogPublished on April 11, 2021. 5 comments.

Bill Aulet

An Easter 2021 basket full of random updates!

  • Trish Cotter Moves On: After over 5 years of complete dedication to the Martin Trust Center for MIT Entrepreneurship, Executive Director Trish Cotter has decided to transition out to find her next challenge. Trish’s spectacular contributions in running delta v, operations, teaching, mentoring, and overseeing the myriad of other programs like EDP has brought the center to a whole new level. She has been a gift to the students, the staff, MIT Sloan, MIT, and the entire entrepreneurial community, and while we hate to lose her, we understand and are so grateful for the time we have had. Trish loves challenges (and defeating them!) and is now ready for her next one, leaving the center for a great place. We will forever be indebted to her.
    In addition, Tommy Long, our long-time (5 plus years as well) head of operations at the center, is also ready for a new challenge. He has likewise taken the tail end of the pandemic to pursue a new challenge. He knows what his will be and it is at a private sector educational company (Emeritus) to apply his rich skillset in a dynamic new environment. Both are huge losses, but as an organization relentlessly committed to the development of our clients (students and others), we show the same commitment to the development of our staff, so this is the price we gladly pay, even if it is hard at times. We are also committed to being Antifragile so we have already put plans into place (with the help of Trish and Tommy) for Trust Center 3.0, a new set of actions to take us to yet another level building off the strong foundation built by Trish and Tommy.
  • New Leadership for delta v 2021: With Trish’s departure, the new leaders of MIT delta v will be familiar faces. Carly Chase takes the helm for this flagship program having been at our center since 2017 when she founded the Trust Center NYC Startup Studio. Carly has since taken on increasing responsibilities each year including StartMIT, teaching our Advance Entrepreneurship Course, taking over and revitalizing our Membership Program, and, most recently, teaching Corporate Entrepreneurship. She will be running delta v with experienced partners Paul Cheek, Kit Hickey, and Kosta Ligris – all Entrepreneurs In Residence (EIRs) at our center as well as Lecturers teaching entrepreneurship. The program is in great hands and will be going full throttle this summer. We look forward to the innovations the team will be implementing and experimenting with the new cohort. Applications are already in and it is looking like a very strong, dynamic, and diverse set of student ventures. Can’t wait.
  • New Online Course on “Finance and Financing” for Entrepreneurs Under Development Now: My big side project now is working on something that people have been requesting for years, but the pandemic finally gave me some time to work on. Following the success of our edX online courses, the most frequent question I get is “When will there be additional courses on how to raise money and how to build a great team?”
    While I think the latter is more important than the former, creating a fundraising course is easier and we are working on that with urgency now. Partnering with renowned MIT Sloan professors and experts Antoinette Schoar and Matthew Rhodes-Kropf as well as Teaching Assistants Merritt Jenkins and Riana Shah, we are in the midst of creating what we believe will be a unique course. It is targeted at entrepreneurs who don’t know anything about finance to start and explain why they should learn—and what specifically they should learn—without turning them into MBAs, investment bankers, accountants, or anything of the sort. We plan to explain all that you need to know, but with the rigor and relevance, that MIT is well known for. The course will make all of this accessible in a way that has never been possible. In addition to the entrepreneur’s perspective, we will also offer the investor’s perspective (Matthew) and the researcher’s perspective (Antoinette). It has been a lot of work so far but also great fun, and I can’t wait for the result. Hope to have it out in the second half of 2021.
  • Positive Side of the Pandemic: While we would never have wished for a pandemic, we have to acknowledge there have been some positive things that have come out of this. The ability to do outreach and connect with external (to MIT) entrepreneurial stakeholders has been severely limited in the past. As I look back over just the past 30 days, we have been able to do very meaningful engagement with workshops for Volta/Dalhousie University/CDL in Halifax, Catalyst in Belfast, Oxford University (upcoming), and The Cube in Spain. We were able to do all of this without having to waste time on planes and recovering from time zone adjustments. We could do this without missing a beat on all of our activities at MIT as well. It has been awesome and I hope it continues after the pandemic. Don’t get me wrong, I miss seeing people in person and that is even better, but this is not bad and the ROI might be even higher. There will be a mix of virtual and in-person in the future, but we will never go back to the old way. There is another better alternative now.
  • Post-Pandemic Pandemonium: The Pandemic of 1918 was followed by the Roaring ’20s. I don’t think that was an accident. You can feel the energy waiting to be unleashed when this pandemic is over and it is going to be very exciting. Make sure your seat belts are fastened and your trays are in a locked and upright position because it is going to be a bit crazy, but a great time to be alive.
  • Books I am Reading* Now: I include an asterisk because any of you who know me know I listen to the books while working out, walking, driving, or something else rather than technically reading them. Admit it, you do too for the most part. In any case, I was a bit surprised how a previous post of best books was so well received so let me tell you what I am reading now and my preliminary thoughts. Would also love suggestions.
    The first book is called “Grasp” by Sanjay Sarma and you will hear a lot more about this in a future post. I have finished it and am still processing all the lessons I am taking away from it. “Grasp” is a history and study of how we teach and learn using brain and cognitive science in a way I had never seen before. As a disclaimer, I work a lot with Sanjay and like him a lot so I cannot be considered unbiased, but I feel I can still be pretty objective. The book has already changed how I think about teaching in subtle and profound ways. His biological explanations of how humans learn and retain information is something that we may have understood a bit instinctually, but he drives these points home so they become more central to how we should teach. Stimulating curiosity, repeating things over time, and peer-to-peer learning are just a few of the things I am taking away. I keep going back to the book to review parts to see how I can make our courses and programs more inclusive and impactful. Great, great stuff here.
    The book I am reading now is called “Why Startups Fail” and has just come out. It’s by the extremely well regarded Tom Eisenmann from Harvard Business School who oversees their entrepreneurial efforts including the iLab. I am only up to Chapter 3 so far, but it is exceptionally well written (I wish I could write that well) and makes a lot of good points. Personally, I must say that I have yet to hit the point where I have gotten great new insights and, for those of you who know me, I am no fan of the constant references to “Lean Startup methodology.” While Lean Startup was helpful to popularize these concepts at an important time, I think Stefan Thomke’s research and other work on experimentation was more precise and helpful to me. The Lean Startup “movement” (never liked that word for an educational concept) went overboard and actually got too much attention relative to all the other things that need to be done to make a successful new innovation-driven venture. That being said and off my chest now, this is a personal peeve and I am sure I will get over it by the end of the book because Tom does such great work and is just a font of knowledge on the topic of entrepreneurship. I am less than 30% done with the book so far so much remains to be sorted out and these are just my first impressions. I fully intend to finish the book, which is not true for about 70% of the books I start. You are getting feedback in the middle of the process, which is always dangerous, but there you go. Never short on opinions but ready to, as Adam Grant said, “think again” and change them.

Happy Easter to all and hope you and your loved ones are healthy, safe, and mentally sound. We are almost to the other side. Stay strong and we will be reborn better and into an exciting time in the history of humankind.

The author

Bill Aulet

A longtime successful entrepreneur, Bill is the Managing Director of the Martin Trust Center for MIT Entrepreneurship and Professor of the Practice at the MIT Sloan School of Management. He is changing the way entrepreneurship is understood, taught, and practiced around the world.

More about Bill

Latest tweets

Twitter feed is not available at the moment.
Follow @BillAulet
The books

This methodology with 24 steps and 15 tactics was created at MIT to help you translate your technology or idea into innovative new products. The books were designed for first-time and repeat entrepreneurs so that they can build great ventures.

Pre-order the books

Latest Thinking on Corporate Entrepreneurship

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Articles / BlogPublished on March 28, 2021. 2 comments.

Bill Aulet

As is mentioned in the Adam Grant book “Think Again,” if we don’t look back at ourselves a year ago and say, “Wow, I understand that topic so much better today than I did a year ago,” then we are not learning fast enough.

One of those topics we are learning more about each day in is Corporate Entrepreneurship. It is very complicated and gigantically important. There is also a great deal of performative art on the subject and not nearly enough discipline and systematic knowledge at the current time.

In 2019 and 2020, I had the good fortune to teach a class with Elaine Chen (formerly EIR at the Trust Center and now Professor and head of entrepreneurship education at Tufts University) and longtime friend Sue Siegel (most recently the Chief Innovation Officer of GE as well as CEO of GE Ventures).

This set the foundation of knowledge that we built off for the Corporate Innovation course for this spring (2021). Trust Center EIR and MIT Sloan Lecturer Carly Chase took the lead on this year’s course and helped raise it to a whole new level.

Each week we talk about our experiences, hypotheses, and frameworks to improve corporate innovation and entrepreneurship with a very senior group of students at MIT Sloan – many of whom are Executive MBAs with critical executive operating roles in the area of innovation in their respective organizations. They keep the conversation real and current.

We all, faculty and students, look forward to the class because it is so conversational and everyone has deep experience and thoughtful opinions on how this very important challenge. With each class, everyone leaves better informed and inspired that it is possible and how it should best be implemented. It is a classic case where the collective wisdom of the group is greater than anyone individual and by sharing, we all gain.

I am happy to share with the broader community who can’t come to the class each week some of the material coming out of this course (it will always be improving and evolving so it is not a finished product) right now. I discuss one of the classes in a series our Martin Trust Center for MIT Entrepreneurship is doing with old friend and great Spanish entrepreneur Alberto Rodriguez de Lama called “The Radical Sessions” put on by The Cube. I also must note the great help that Andrés Haddad Di Marco and his team have provided to make this possible.

I will warn you upfront that this is a bit long (the total video is 53 minutes with the Q&A) but that is what is needed to seriously deal with this complicated topic – and this is only one part of it. In this talk, we step back and apply lessons learned from Startup-oriented Disciplined Entrepreneurship to a Corporate Environment (which could be any large organization – public, private, academic, government, etc.) to increase your odds of success.

There is so much more that still needs to be done and hopefully, we will look back next year and see how much further we have come to understand and make concrete frameworks to help large organizations become more entrepreneurial and innovative.

The author

Bill Aulet

A longtime successful entrepreneur, Bill is the Managing Director of the Martin Trust Center for MIT Entrepreneurship and Professor of the Practice at the MIT Sloan School of Management. He is changing the way entrepreneurship is understood, taught, and practiced around the world.

More about Bill

Latest tweets

Twitter feed is not available at the moment.
Follow @BillAulet
The books

This methodology with 24 steps and 15 tactics was created at MIT to help you translate your technology or idea into innovative new products. The books were designed for first-time and repeat entrepreneurs so that they can build great ventures.

Pre-order the books

Only Entrepreneurs Will Survive in a World That Gets Faster

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Articles / BlogPublished on March 7, 2021. No comments.

Bill Aulet

Interview by Robert Thurston for SFMBA Entrepreneurship Roundtable, February 2021

If the pace, abruptness, and unpredictability of change during the global pandemic has you hoping for a chance to catch your breath, MIT Sloan Professor of the Practice Bill Aulet has a word of caution. “The world never will be slower than it is today,” he says. “That’s a fundamental state of affairs that entrepreneurs must embrace if they are to thrive in the midst of—and most certainly beyond—this current global crisis.”

“The traditional approach to launching an enterprise is based on a command/control/conquer model,” says Aulet. “Gain control of resources and overpower your competitors. Go forth and win. The problem is that this approach only serves to optimize large organizations into doing what they’ve always done—which builds in a perilous fragility that can cripple a company when the marketplace and the world become more fluid and chaotic.”

According to Aulet, many leaders default to a posture of being robust and resilient in the midst of a crisis. “Robustness is a trap, however, because it’s actually a neutral condition,” he warns. “Robust people and teams maintain their course when faced with adversity or unexpected events. In today’s world, weathering storms by continuing to march straight ahead is not a sufficient condition for success.”

Building ventures that don’t break

The Martin Trust Center, by contrast, teaches what it refers to as a resilience-plus approach. “Resilience-plus comprises a mindset, a skillset, and a mode of operation better suited to chaotic, rapidly evolving circumstances,” says Aulet. “We want our students to embrace adversity as an invitation to up their games in the same way that champion athletes or great artists transform setbacks into greater creativity and higher levels of performance. That’s the resilience-plus mindset.”

Aulet summarizes the skillset in six points.
• Understand how technology trends are changing and look ahead to what’s next.
• Track changing consumer behavior patterns and the evolution of cultural norms.
• Build an organizational strategy that capitalizes on your understanding of what lies in the future.
• Be prepared to step on the gas when you see a new opportunity emerging in the marketplace.
• Continually iterate to create a spiral of innovation that refines your response to new opportunities.
• Run data-driven experiments to test and perfect your operating assumptions about future trends.

“Companies that excel in these areas—Zoom, Peloton, Netflix, Grubhub, for example—have thrived during the pandemic,” notes Aulet. “They each invested heavily in their assumptions about changing consumer behavior before COVID. When the crisis presented a window of opportunity, each company accelerated and evolved their offerings to meet the moment.”

A Marshall Plan for entrepreneurship in the U.S.

Going forward, Aulet sees an even greater need for MIT-style entrepreneurship across the country. “Forget any notion of restoring what existed pre-pandemic,” he advises. “We will have more health crises, additional civil unrest, greater climate-driven challenges, additional economic disruption. To succeed under those circumstances, companies must resist the natural temptation to hunker down and focus just on what they themselves do well. For the resilience-plus entrepreneur, the flipside of less control is greater opportunity to collaborate.”

Aulet believes a community approach will drive the next wave of entrepreneurship in the U.S. “Don’t let a lack of control over resources discourage you from pursuing a new opportunity that you believe is right for your company,” he says. “Instead, tap into the skills and resources that lie within your network but outside your organization. If you can create something of value through collaboration, you can help build an ecosystem in which every party gains something for their investment in a particular project. Be a great collaborator, and you will attract great collaborators.”

Even though the Martin Trust Center approach has gained global recognition, Aulet believes there’s much more work to be done. “If the world is coming around to us,” he says, “then we need to reach further out into the world. Kentucky, Ohio, Idaho, Pennsylvania, you name it. The entrepreneurial spirit is out there, waiting to be tapped in places where people feel alienated and believe they have little control over their destinies. My hope for the future is that young entrepreneurs will not only be inspired to make money but to make more entrepreneurs. If we build more resilience-plus people, we will build a resilience-plus society.”

The author

Bill Aulet

A longtime successful entrepreneur, Bill is the Managing Director of the Martin Trust Center for MIT Entrepreneurship and Professor of the Practice at the MIT Sloan School of Management. He is changing the way entrepreneurship is understood, taught, and practiced around the world.

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This methodology with 24 steps and 15 tactics was created at MIT to help you translate your technology or idea into innovative new products. The books were designed for first-time and repeat entrepreneurs so that they can build great ventures.

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The Best Books About Entrepreneurship That Are Not About Entrepreneurship

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Articles / BlogPublished on February 28, 2021. 3 comments.

Bill Aulet

Over the past 12 months, I have had a chance to do more reading. Among the titles I’ve flipped through, I’ve read two great books on unrelated topics that are actually about entrepreneurship. This is not uncommon as some of the best insights we get come from lateral thinking and learning.

Two books that fit this category that immediately come to mind for me are “Coach Wooden’s Pyramid of Success” by legendary college basketball coach John Wooden, and “Antifragile” by Nassim Nicholas Taleb. Both had a profound impact on how I think about and execute entrepreneurship. I encourage myself and you to not take everything in a book as correct and applicable, but in great books, we can find a few insights that profoundly improve our understanding of the world and, in the context of this article, entrepreneurship.

But the two books I read recently that have impacted my thinking are “The Biggest Bluff: How I Learned to Pay Attention, Master Myself, and Win” by Maria Konnikova, and “Think Again: The Power of Knowing What You Don’t Know” by Adam Grant. I highly recommend them to all entrepreneurs to continue to improve their game.

The Biggest Bluff: How I Learned to Pay Attention, Master Myself, and Win

Maria Konnikova, the author, is clearly a non-conformist in a positive manner; the pirate we talk about and cherish. She is determined to better understand the connection and role of skill and luck. How much of your success as an entrepreneur is related to randomness and luck, and how much to your skills and personal characteristics? Guy Raz on his wildly successful podcast about entrepreneurs called “How I Built This” asks this question to every guest. While I generally enjoy the podcast and stories of entrepreneurs, I find this question annoying. But it is an important one to consider.

Maria does a brilliant job of framing this duality and then, incredibly appropriately and fearlessly, ventures into the world of professional poker playing to find out. When I say she jumps in, she jumps in! She does not just observe, she becomes a professional poker player. While the self-reflection can be meandering at times, don’t give up. There are incandescently brilliant parts where Maria comes to grip with this dichotomy and learns how to tame it.

I have heard people say that to be a great entrepreneur you have to never give up. What terrible advice! Almost the exact opposite is true. To be a great entrepreneur, you have to know when to fold and when to pivot on an idea because it will never be completely true. That does not mean that grit and perseverance are not a critical component of success—they absolutely are—but they have to be done intelligently. Some things are beyond your control.

Just as a great poker player does not always win, great entrepreneurs don’t either. You have to play the long game and know when to fold in the short term at a minimum. Maria did a wonderful job of making this point very clear and how to move forward in a positive manner and not be frozen by the challenge.

I don’t think they ever even mention the word entrepreneurship in “The Biggest Bluff,” but to me, it was the best book of 2020 on the subject because of the reasons above.

Learn more and get the book here

Think Again: The Power of Knowing What You Don’t Know

Even though we’re only two months into 2021, the bar is already incredibly high. From my standpoint, the book to beat is “Think Again” by Adam Grant. I really enjoyed his book “Originals: How Non-Conformists Move the World,” which had already been on my recommended book list, but this new title is even better. Adam is a Wharton Professor with a Ph.D. in Psychology; not your traditional path for someone to comment so powerfully on entrepreneurship, but don’t be fooled.

The book starts out right away in the first chapter with a compelling and well-written case for iterating. While he does not mention it explicitly, that is the core of entrepreneurship. Every starting hypothesis we have is incomplete and almost assuredly wrong, so the essence of entrepreneurship is coming up with good hypotheses to start and then intelligently and quickly iterating on them to make them better and better.

Adam integrates so many studies with data but also effectively interprets and questions the studies to arrive at reasoned conclusions. He is able to communicate his theses with examples and great storytelling techniques. He is truly a gifted writer and, while I have less direct evidence, an educator as well.

While the focus is not on entrepreneurship, “Think Again” does give multiple entrepreneurship examples that make connecting the dots easier for our context. There is a lot in the book about entrepreneurial leadership as well as the process that is invaluable (I especially like Chapter 9 in this regard). While most books have what I consider lesser chapters or ones that I think are wrong or not particularly useful to the reader, I felt like “Think Again” was very strong to the end. It was so valuable that I intend to go back through it and read it again, which I rarely do, and try to incorporate a lot into my teaching this spring.

Learn more and get the book here

Both “The Biggest Bluff” and “Think Again” will be added to our list of recommended books immediately and I highly recommend them to you as you continually improve your entrepreneurial mindset, skillset, and way of operating. As mentioned at the beginning, often the best ideas come from looking around you as opposed to straight ahead.

The author

Bill Aulet

A longtime successful entrepreneur, Bill is the Managing Director of the Martin Trust Center for MIT Entrepreneurship and Professor of the Practice at the MIT Sloan School of Management. He is changing the way entrepreneurship is understood, taught, and practiced around the world.

More about Bill

Latest tweets

Twitter feed is not available at the moment.
Follow @BillAulet
The books

This methodology with 24 steps and 15 tactics was created at MIT to help you translate your technology or idea into innovative new products. The books were designed for first-time and repeat entrepreneurs so that they can build great ventures.

Pre-order the books

In Difference Podcast: DE in the Public Sector

Dates

Feb 2, 2021
11am-12pm EST

Location

How to attend

Open to public

More details

n/a

Bill Aulet

On Tuesday February 2, 2021, from 11 am-noon Boston time, Bill Aulet will be doing “In Difference Podcast” with Mark Roe (moderator) and Corina Hanrahan (the City and County Council of Limerick, Ireland) on how Disciplined Entrepreneurship is being applied in the public sector.

Attend on Zoom: https://ucd-ie.zoom.us/j/67812307854

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The books

This methodology with 24 steps and 15 tactics was created at MIT to help you translate your technology or idea into innovative new products. The books were designed for first-time and repeat entrepreneurs so that they can build great ventures.

Pre-order the books

Entrepreneurship & Antifragility MOOC on edX

Dates

Jan 28, 2021

Location

How to attend

Free enrollment

More details

n/a

Bill Aulet

Thursday, January 28 is the scheduled release of the new edX MOOC “MITx: 15.S19x: Cultivating Entrepreneurship & Antifragility to Thrive in a Fast-Paced World”. Upon completion, you can earn a certificate, probably the first-ever in Antifragility and certainly the first from MIT in Antifragility.

Join here: https://www.edx.org/course/cultivating-entrepreneurship-antifragility-to-thrive-in-a-fast-paced-world-2

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The books

This methodology with 24 steps and 15 tactics was created at MIT to help you translate your technology or idea into innovative new products. The books were designed for first-time and repeat entrepreneurs so that they can build great ventures.

Pre-order the books