Trust Center Annual Report Now Available: Please Laterally Innovate (Copy) This Document!

Articles / BlogPublished on December 8, 2024. No comments.

Bill Aulet

Ever since I started as the Managing Director of the Trust Center some 17 years ago (!), we have produced an Annual Report to document what we do—not just to our donors and stakeholders, but also to ourselves and the community. It is a non-trivial investment to create. It reminds us of the broad impact we have created and forces us to reflect on the coherence and alignment of our work.

I learned this practice at IBM, where at the end of each year we wrote a “Value Add” letter to our clients summarizing what we had done that year. By concisely summarizing the year (where things are so often forgotten), it highlighted how we were so much more than just another hardware vendor. It justified their choosing to do business with us, even though our prices were higher than other hardware vendors.

At the beginning of my tenure here at the Trust Center, these annual reports were so painful to do because we barely had enough resources to do our basic jobs. I wrote every word and even did the design and layout. That being said, I found them to be extraordinarily valuable, and they helped us secure more resources and get out of the day-to-day survival mode. It is like the wisdom gained when you hear someone say “I don’t have time to get organized,” and you realize that this is the wrong perspective. Make the investment and get out of the hole!

Annual Reports paid dividends throughout the year—not just with donors, but with all stakeholders. They allowed us to be explicit about what we do and don’t do. The process forced discipline on us and gave us pride in our progress. It began to differentiate us from others.

About 8 years ago, we had the wonderful fortune of having the incredibly talented Greg Wymer join our center as the Marketing and Communications Director. He picked up the responsibility to lead the Annual Report development and production, bringing it to a whole new level of content and design.

Each year features a new theme and an eye-catching design (UI matters). Last year it was “Yes You Can!” This year it is appropriately, “Raising the Bar.”

We are extremely proud of this document as it reminds us and shows the incredible depth and breadth of the impact our small but extraordinarily mighty team accomplished in 12 months. But it is not meant to be a “show off” document nearly as much as it is meant to be a guide or blueprint for others who want to learn from what we have done. The explicit mission of MIT is to create a body of knowledge and share that knowledge with the world so we can address the world’s most pressing challenges.

Our contribution to that body of knowledge is the wisdom we have gained about entrepreneurship from all the experiments we have run and iterated on—some of which have worked and some that have not. So we proudly present our latest 2024 Annual Report to help “Raise the Bar” for entrepreneurship education everywhere.

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Because if you are an entrepreneurship educator, we are on the same team. We hope you enjoy it, find it useful, share it, and copy it for your situation and context. That would make us very happy.


The Silicon Valley Entrepreneurship Model Can be Toxic, Fortunately There are Other Models

Articles / BlogPublished on October 6, 2024. 1 comments.

Bill Aulet

Great ideas regarding entrepreneurship come out of Silicon Valley.  After all, it is one of the key centers of innovation-driven entrepreneurship, however, the product is often specific to that context.  The entrepreneurial process should be studied.  You can learn from anyone, but it should not be thought of as unassailable or the only way.

In fact, I have seen firsthand that when Silicon Valley Entrepreneurship models like “Blitzscaling” (it is not the only one!) are transported to other regions, they can be toxic to the entrepreneur. Fortunately, there are other models, and they need to be taken seriously for entrepreneurs and regions that do not have the resources of Silicon Valley, which is just about every place else in the world (even within Silicon Valley).

In this light, I was ecstatic to see a new piece of work, released by brothers Ben Hallen and Ed Hallen, called “The Mighty Middle” which is a new model that is relevant to many entrepreneurs across diverse regions. Ben, a highly accomplished academic in the field of entrepreneurship, graduated from University of Virginia, holds a PhD from Stanford, and is currently a Dempsey Endowed Professor at the University of Washington.  His brother, Ed, is a seasoned practicing entrepreneur who co-founded Klaviyo and co-led it for 13 years – it is now a publicly traded company worth over $7.5 billion. This is a fabulous partnership of research and practice, which we need to see more of.

In their Harvard Business Review article and in a LinkedIn Post by Will Rush, an entrepreneur who is actively practicing, they illustrate a noble and appropriate entrepreneurial path accessible and adaptable to all. This approach would build stronger regional, national, and global economies.  In my mind, it is very clear that it would also create a more harmonious society due to a decrease in income inequality and economic fluctuations – imagine that! So many benefits. And, there is a good rough analogy for this model which has created enormous value and has been the foundation of the German economy for decades—”Middelstands”.

Entrepreneurship is a mindset, skill set, and way of operating that should not be confined to only one journey. Every entrepreneurial journey is unique, embodies a variety of different species, which is a positive aspect to the process. We need to have more than one model for entrepreneurship. We can do this and we will do this!


delta v 2024:  Everything AI, Including the Tools to Build the New Ventures, Video and Other Thoughts

Articles / BlogPublished on October 1, 2024. No comments.

Bill Aulet

MIT delta v 2024 (the 13th cohort) is now in the books and here are all the videos of the different teams who graduated from it along with some musing about this year’s edition.

The Videos of the Presentations

Probably what you all want to see the most is the videos of the teams that presented and here they are.  It is the proof that the process works.  These students started one year ago at zero miles per hour (most did not have an idea let alone a team) and worked their way up to what you see in these videos.  Even after 13 years, it blows my mind.

Everything AI

Including the tools to build the companies: In 2011, Marc Andreessen said software was going to eat the world.  It certainly has.  Now AI is going to eat the world and be pervasive.  It is already happening.  This year’s cohort is absolutely pervasive in its use of AI.  This was also the first year that the DE JetPack AI assistant was used in the program.  The JetPack certainly contributed to raising the floor of the cohort and allowing teams to iterate more.  AI is here not just as a fundamental part of new companies today but also as part of the process of entrepreneurship.

Impressive Group of Lab to Market

One of the great desires of universities, corporations, governments and society is to improve the quantity, quality and speed of moving discoveries in the lab from research into the real world where they have positive impact.  This year had a robust group of students working with inventors who did just that.  It feels like we get better at this every year.  Here are five examples from the cohort: Continuity, Helix CarbonLyme Alert, OGMA, Vertical Horizons.

Pattern of Women CEOs Remains Strong

By my count, half the CEOs are women again this year, which as we know, pretty well reflects the population.  This tells me that when you provide a welcoming and fair environment, entrepreneurs are everywhere and not limited to a single group.

The Ceiling Keeps Rising

What is clear is that each year, the process gets better and better.  This year, every team that was in delta v made it to the goal line, that is to present in Demo Day.  That is not a given.  The program is not easy or just passes everyone through because it is designed to create the actual conditions of being an entrepreneur. Also, not only did each team present at Demo Day, they are all “running through the tape”.  That means Demo Day is the last you will hear of the new ventures.  They all intend to continue forward as real companies.  It has been a long time since either of those were true and it is a testament to the program being able to lift up everyone at this point.

Extraordinarily Diverse Portfolio of Industries Addressed

In our selection process, we choose the people not the ideas or technologies. We don’t create an investment thesis on what industries or technologies are hot and have the most opportunity.  We strictly choose on the quality and commitment of the people applying.  This can lead to concentration in certain areas – like robots or healthcare – but we don’t make adjustments for this.  This year’s cohort was extraordinarily diverse in the industries and problems it chose to address, from pet adoption and haircare to the most technical aspects in ClimateTech of moving from brown molecules to green – plus many things in the vast area in between.  The businesses were more evenly spread across these industries, technologies and types of problems to solve.  Not sure why, but just an observation.  Interestingly, the same basic principles of entrepreneurship still applied to all these teams, no matter the vertical.

It is always such a rush of adrenaline each summer for three months for the delta v program and then it goes to a whole new level for Demo Day, but it is important to note, the work started well before the 90 days of delta v.

delta v is a capstone program expertly led this year by the incredible team of Ben Soltoff, Jenny Larios-Berlin, Macauley Kenney and Stephanie MacConnell, with the invaluable and tireless help particularly of Amu Killada, Ylana Lopez, Greg Wymer, Maya Freed, Lucia Solorzano, Susan Neal, and the rest of the Trust Center team.

Nor does the Trust Center do it alone; we do it with our many cherished partners across the MIT campus and beyond.  It takes a village to create entrepreneurs and they need to find their own unique mix of resources because every journey is unique.

Finally, a huge shout out to the long list of mock board members listed on page 58 of our Demo Day program, the other members of the entrepreneurial community in Boston and NYC who volunteered their time, the many financial supporters who opened their wallets to provide crucial support (page 60) and the amazing group of delta v alumni who continually give back to make this community so special (page 61).

delta v 13 is now in the books and it is on to delta v 14, continuing to raise the bar.

If you have any comments on the teams or the programs, we would love to hear them.  Always want to help our students and always know we can and want to get better.


Livvi: A Great TikTok Video About Your Company

Articles / BlogPublished on September 1, 2024. 1 comments.

Bill Aulet

In my new Disciplined Entrepreneurship: Expanded and Updated book, the example I use to track all the steps in the book through in a continuous manner is a company that was called Bloom in the book—but has emerged as a real company now called Livvi.

I chose this example because it started from an idea that was brainstormed in our class with Anisha Quadir, Madeleine Cooney and Sarah Malek.  Anisha and Madeleine stayed with the project after class and continued to work on it in delta v and it has since become very real as you will see below.  It was an opportunity to see the full cycle from ideation to saleable real business for an idea that was not dependent on some hard-core technology from an MIT lab. It was an idea that anyone could have done anywhere in the world and just leveraged generally available technology.  It really shows off the process. Plus Anisha and Madeleine are special but are all of our students?

Well, why I write today is with an update on Livvi but also with more pride on how they have worked to make a real tight story about their company and utilized probably the most currently effective customer acquisition strategy to get new customers, TikTok. Here is Anisha’s LinkedIn post: https://bit.ly/4dADYO0

First of all, so proud of them for pursuing their passion and making a successful new venture in something they so deeply believe in.  This is a great case of a very strong “Raison D’Être” for a new venture.

Secondly, I am now going to use it as an example of how to efficiently and effectively tell the story of your business in 1 minutes.  I have been using the Dollar Shave Club original youtube video for years and it will be great to have something home grown now and more recently (and less frat bro-ish).

Finally, I think it is a great example of GTM where getting customers can be done in an intelligent and cost-effective manner if you really know your customer.

Congrats Anisha and Maddie. You continue to make us proud and carry the flag of DE!


Summer Solstice 2024: Thoughts on Many Topics

Articles / BlogPublished on June 25, 2024. 2 comments.

Bill Aulet

I always find the summer solstice one of the most authentic and special days of the year.  Maybe because it is the longest day of the year, which feels important, but no one makes a big deal out of it these days.  For me, it is also the demarcation of shifting focus from one school year to the next. It is a time when I get some breathing room back.

A few random thoughts that I built up over the past months of high intensity:

    1. Boston Celtics are World Champions:  It was so much fun to watch this happen.  The Celtics organization did this the right way with a systematic long-term plan that they executed with patience and excellence.  They did not have the individual best player (people can’t help themselves getting obsessed with the best individual player) but rather they had the best *TEAM*.  Like entrepreneurship, basketball is a team sport, not an individual sport where success has so much to do with team members being willing to sublimate their own personal egos to the greater cause and then focus on doing their job extremely well – while also being flexible and antifragile.  This Celtics team represented this brilliantly.  They are deserving champions and this was not lucky; instead, it was a case of where preparation meets opportunity to create something special. I will leave it to Brian Halligan to write something pithier on the 7 lessons entrepreneurs can learn from this team.
    2. Twitter/X is a MessMy Twitter account unfortunately got hacked about a year ago at the time I started to scale back on my usage.  I decided to just let it be until I realized it could be helpful with the launch of my new book in April of this year.  Once I got my account back (thanks to a lot of help from former students), I was very disappointed at how the platform had really deteriorated even further.  While I have very mixed feelings about Elon Musk, this cannot be considered his finest hour. The platform is a mess.  Seems like LinkedIn has benefited, but I miss the previous productive platform that Twitter was even with its quirks. It had a role. I may keep trying but I’m losing hope on this platform. Hopefully, something new will come along that is less toxic to fill this vacuum.
    3. Expanded and Updated Book Launch: It seems like a year ago but my new book launch was only two months ago.  It was a lot of work to redo the book but I am so glad I did.  The response has been spectacular.  I came out on fire with multiple weeks on national best-seller lists in the US, which is amazing for something that is basically a school textbook!  I think over 20K copies have already been sold and it is still going very strong. New versions are forthcoming in Estonian and Serbian as well.  I could use more reviews on Amazon if you are willing but otherwise, the launch has been an absolute smashing success.  The old books were good, but this one takes it all to another level and will stand the test of time going forward.  So many to thank but I need to call out the great Marius Ursache for not just his illustrations but for staying on me to get this done, and the Wiley team.
    4. Disciplined Entrepreneurship (DE) Startup Tactics Book:  This title came out contemporaneously with my updated DE book and was written by my colleague and long-time co-instructor, Paul Cheek. His is not an additive contribution to my book but rather an exponential contribution.  It fills in gaps and takes the foundational materials to a whole new level.  The result is not 1 + 1 = 2 but rather 1 + 1 = 10.  As Paul says so well, Startup Tactics gives you a road map of how to take a business plan and turn it into a real business.  If you haven’t checked it out, you should ASAP.  There is so much value in this book that complements mine.  To me, it helps provide a full stack of guidance to those who are serious about learning the craft of entrepreneurship.
    5. Alicia Carelli:  After 20 years of working together and 8 years at the Trust Center as my partner, Alicia Carelli will no longer be a presence in our center.  In 2016 I asked her to come in and help me fundamentally change the center’s trajectory, and she did that and so much more. She was my trusted chief of staff but also the cultural conscious of our center.  Many of you have asked how I will survive, and I am not sure. At a professional level, it will be very tough to fill her shoes but we will find a way (we always do) but the loss will be felt even more so at a personal level as her departure will create a hole that can not be filled.  We support her decision fully as it was the right one but that doesn’t make it easy nor will it ever be the same.  Her legacy that she leaves is absolutely immense.
    6. MEET @ MIT: There are many amazing activities that have happened over the past month, such that it can become a blur, but there is one I can’t get out of my mind.  It was an event that I was asked to judge for MEET @ MIT. This organization’s mission is educating and empowering the most promising future Israeli and Palestinian leaders.  They run a three-year program focused on technology, entrepreneurship, and leadership. Each team is made up of at least one Palestinian and one Israeli and their focus was on social entrepreneurship for this stage of the program.  To say it was moving in our current environment would be an understatement. All the presentations were impressive and showed the power of entrepreneurship’s ability to unite.  The multiple alumni who spoke repeated the same message; they wanted to live in a multi-national environment and could not see themselves going back to a single one. Congratulations to the team who created and ran this today. It is such a ray of hope in what can be a dark landscape.
    7. BUILD:  Another competition I was honored to judge left me with a similar message of hope that continues with me weeks afterward as well.  BUILD is a youth entrepreneurship program dedicated to creating a more diverse future workforce by ensuring students in Boston’s under-resourced communities have access to the mentorship, professional development opportunities, and funding they need to graduate high school, go to college, and launch successful careers. Roy Hirshland, Betsy Neptune, Lenworth Williamson, and their team run a great program nationally but also here in Boston.  There were great presentations by high school students who were mostly 14 years old!  While they competed vigorously, these were not going to be big businesses.  That was not the end goal of the competition, but rather that the businesses were a vehicle to build confidence and skills in these students for the rest of their lives. The memory that sticks with me most is the alum who completed the program 5+ years ago and came back to talk about the impact the program has had on him.  He unsurprisingly had not created a for-profit startup, but put the entrepreneurial mindset, skill set, and way of operating to use every day to “be the CEO of his own life.”  Specifically, it empowered him to make decisions about his educational and career options that he would not have otherwise.  Those more intelligent decisions will pay dividends for the rest of his life.  Absolutely loved that story.  When we teach entrepreneurship, it is about much more than startups.
    8. Asia School of Business (ASB) MBA Immersion Week: Every year, we do a one-week program for Asia School of Business on Entrepreneurship.  This group of MBAs comes with a strong focus on Asia and primarily on larger organizations so it is always a challenge to get them to believe that building their entrepreneurial skills is valuable. Asia is also a different business environment and culture than our seemingly US-centric teaching approach.  There are always skeptics but, once again, by the end of the week, we had them thinking about entrepreneurship from a whole new perspective.  As you will see in the other programs that follow, I continue to be amazed at how much the first principles we teach are applicable across the globe.  Yes, they need to be slightly modified but a lot less than expected.  There are some universal truths in entrepreneurship.
    9. Lisbon EMBAs and IMBAs: Going from Asian culture to European, and more specifically, Portuguese-centric culture, once again an adjustment was required.  This was also another one-week program (you will see a pattern of four of these!). While these students were more interested in startups there were still many who did not share that interest and were ambivalent at the beginning of the week.  Similar to the ASB, our goal was to make the week-long educational experience valuable for everyone.  We wanted each person to leave the week with three key points. First, all people can be entrepreneurs.  It is in every human.  It just needs to be coaxed (or forced out in some circumstances).  Secondly, entrepreneurship is a craft that can be taught.  We have evidence to show that if approached in a systematic and disciplined manner, your odds of success go up significantly.  Finally, we wanted them to leave with the understanding that this was an increasingly critical skill for leaders to have whether you will be a startup founder or not.  By a show of hands at the end of the week, Paul Cheek and I had enthusiastically achieved all three objectives. So rewarding.
    10. Entrepreneurship Development Accelerator (EDA): In the first week of June, we experimented with a new version of our globally recognized MIT Sloan Executive Education Entrepreneurship Development Program (EDP) where participants could work on their own companies during the intensive week at MIT.  Participants did this while also working on a business plan for a new company with a team. They spent the week rubbing shoulders and networking in the same classrooms as the MIT students in the capstone delta v program.  We had tried this once before two years ago and learned a lot that was incorporated into this year’s program thanks to input from Paul Cheek and Ann Marie Maxwell.  It was ambitious and we were not sure how it was going to work so we had a relatively small class this year to test it out.  We made a lot of adjustments on the fly during the week but in the end, it really worked well.  You always have to be innovating even if it is uncomfortable – and then adjust on the fly as you learn more. Credit to Paul and Ann Marie on this one.
    11. Serbian Workshop: This was the final of the four programs that were one-week intensive workshops on Disciplined Entrepreneurship.  The difference for this last one is it was in Belgrade with 75 participants with less startup entrepreneurship experience.  To be fair, there were teams from the Katapult accelerator but overall Serbia is a country with a very strong technical capability, but much less so on the commercialization or entrepreneurship side of the equation.  This is symbolized by the well-known Serbian inventor Nikola Tesla. The workshop was full of fantastic researchers but we had to work hard to get participants to turn their focus from the technology and the product to the customers. It was not easy (and never is) but with the help of a phalanx of coaches from the region and some others imported from the US who were all partnered with local coaches, it felt like we broke through.  You also have to love a country that has such a passion for basketball as much as Serbians do.  They agreed to honor the winning team with Boston Celtics shirts (see below) which they will wear with pride for the rest of their lives (unless they run into fellow Serb Nikola Jokic of the Denver Nuggets).

      Winning team BioTech Bridge at Belgrade Disciplined Entrepreneurship Workshop, along with coaches and mentors from the region and MIT – note Celtics shirts they are wearing, as they too are world champions!
    12. Old Friends Klarity Continue to Progress – Big Time: In September 2016 a team composed of an undergraduate in Computer Science at MIT and a student from Harvard Law School formed a team in my New Enterprises course.  They had not met each other before this.  They did a great job in the class and by the end had developed a plan for a new venture that would use AI to improve the way businesses dealt with contracts.  After the final presentations at the end of the semester, the class voted on their favorite, and their project, Klarity, did not win. I said to the class it is not the sexiest idea that ultimately wins but rather the one with the best team that executes against an idea (even a boring one) who is obsessed with solving the problem.  Nischal Nadhamuni and Andrew Antos continued their project and joined the delta v program in the summer of 2017.  After this, they were not just accepted into Y-Combinator but they were ready to excel in the program.  Because of their commitment to solving the problem, they continued to grind out the business through pre-seed, seed, and series A rounds of funding totaling approximately $20m.  Today, 8 years after they got started, they just raised a $70M Series B round and are one of the global leaders in applying AI to improve legal operations.  Kudos to Andrew and Nischal but they are far from done.  The journey in entrepreneurship is long but there is no reward for an easy job.  Nischal and Andrew are now living the dream while they continue to build it bigger and bigger. So great to see.
    13. Bill Walton: Sometimes you meet people who just amaze you the more you get to know them.  Bill Walton was one of those people.  Talk about anti-fragile.  He was arguably not just the best basketball player of his generation when he was healthy but potentially of all time *when healthy*.  The problem was all the pain that 39 surgeries stole from him and he (and we) only got to enjoy brief glimpses of his true talents … and they were amazing.  But he never complained and went on to lead a remarkable life and brought joy, inspiration, and just plain common sense to so many of us.  Here is my insufficient tribute.  RIP Big Red. You were one of a kind who lived life to its fullest despite adversity.


Teaching Entrepreneurship Update 2024: Theory, Practice, Tactics

Articles / BlogPublished on May 9, 2024. No comments.

Bill Aulet

In 2013, when I wrote an OpEd piece for the Wall Street Journal their headline writers added the headline “Teaching Entrepreneurship Is in the Startup Phase.”  Every year since then, we have learned so much and improved how we are teaching it. A summary of those lessons in the first six years after that piece was captured in an article I wrote in March 2019 before the pandemic – “What I’ve Learned About Teaching Entrepreneurship”.  During the pandemic, entrepreneurship education took another very important dimension. We learned a lot more of what was needed in an increasingly turbulent world and the concept of antifragility came to the forefront. This was captured in a widely viewed and carefully crafted Antifragile speaker series as well as another article “Teaching Entrepreneurship, Cultivating Antifragility”. Thankfully, this evolution has been constantly moving the field forward because we need more and better entrepreneurs throughout society now more than ever and entrepreneurship education plays a central role in achieving this goal.

As we are now in 2024, my colleague Paul Cheek and I, believe there is another important step forward we should take that builds off all we have done so far and will get entrepreneurship education to the next level. This is the mental model of a three-tiered approach of “theory, practice, tactics”.

Theory: In a word, theory provides the “rigor” for teaching entrepreneurship. It casts a critical eye on any assertion and seeks evidence that it is true. The gold standard here is a “randomized control test” (RCT) which is extremely difficult to run in an entrepreneurial environment there can still be great value in a more scientific and observational role in developing and assessing entrepreneurship educational materials. This is often done via the “peer review” process to ensure a healthy unbiased perspective as well as sufficient rigor. Another critical part of the theory dimension is to be aware and build off previous work in the field. The goal should be to integrate new content into the already proven body of knowledge in the field and not reinvent already established principles.

Practice: In a word for practice, it brings “relevance” to the educational process. Through their deeply experiential involvement with entrepreneurship, they have a deep understanding of how this craft is done in the real world. Inherent knowledge gained from experience is of a different variety than observation. As is often said, “In concept, concept and reality are the same but in reality, concept and reality are often very different.” There is some deep understanding gained from doing entrepreneurship that is not sufficiently captured by observation and almost certainly never will. If you think of a sport like basketball, you may have some people who haven’t played basketball in the decision-making process but you would never have none in the decision-making process. The front-line coach always has the basketball-playing experience to interpret the instructions into action. Practitioner’s strength should be to help develop useful frameworks that are action-oriented to produce value. They may not be precisely correct but to the practitioner, the question is not whether a framework or first principles is correct, the question is whether it is useful. The practitioner’s role is to translate concepts into practice to create relevance with useful frameworks and first principles. The practitioner gone wrong tells individual personal stories that are not evidence-based on a broader scale so they miss the rigor. Another way a practitioner can go wrong is to seek absolute truth at the expense of what is useful. The analogy I often use is that Newton’s Physics is not precisely correct (that would be Einstein’s domain) but it is very useful and valuable in the real world most of the time (especially relative to Einstein’s Theory of Relativity).  A pithy difference between practice and theory would be the following. “Peer-reviewed” in the case of academics, peers would mean other academics. If we apply the same concept to practitioners, “peers” would be the market.

Tactics: For tactics, the word that summarizes this aspect is “actionable”.  Practice should provide frameworks and first principles but to implement them, tactical guidance is needed. Tactics is yet another extension down to a lower level to make this useful. And to be effective, it must be taught in an apprenticeship mode, frameworks, and first principles are not enough. We must teach people the details of implementation with tactics. For example, we can talk about the need for Primary Market Research in the levels above, but how do you do this? That is tactics. We talk about the importance of the Cost of Customer Acquisition as a first principle, but how do you implement a Facebook ad campaign? Actually, Facebook Ads are no longer the best way to drive down the Cost of Customer Acquisition, but the first principle still stands, so now we have to teach how to implement a TikTok ad campaign or some other tactic that will change. Again, the frameworks and the first principles may well not change but the tactics will. If the frameworks and first principles change, then that is the purview of the Practitioner and potentially the Academic but not the responsibility of the owner of the Tactics level.

We believe the best entrepreneurship education will include and integrate all three elements above. It is not new news that integrating theory and practice is fundamental to best practices. The cognizant dean at MIT Sloan for our center, Nelson Repenning, has said it well for years. “My classroom works best when we privilege neither theory nor practice, but instead make sure both are front and center, highlighting where they align and debating the relative merits when they don’t.” This has been and continues to be his mantra.

What we are adding to this specifically for entrepreneurship is that students want and we should provide as educators a third dimension as well, which is tactics. There is often a tension between these different elements, which is healthy. In the end, however, the key to success is balance. Having one is not at the expense of another but rather amplifies the value of the other elements. To advance the field, we need all three to work in harmony. The advancement of each element is essential for the critical continued advancement of the field. The individual advancement of each element can only be achieved more efficiently and effectively when working with the other two elements to provide perspective and new evidence. The future of entrepreneurship education is all three working together in a coordinated fashion to produce a final product that is rigor, relevant, and actionable.


A Roadmap for Today's Entrepreneurs (HBR IdeaCast)

Articles / BlogPublished on April 16, 2024. 1 comments.

Bill Aulet

Republished from Harvard Business Review

I recently had the incredible opportunity to participate in a detailed podcast session with HBR’s (Harvard Business Review) Alison Beard for her renowned Ideacast podcast. The episode is aptly titled “A Roadmap for Today’s Entrepreneur,” and it’s currently available for listening. During our conversation, I delved into what I perceive as the evolving landscape of entrepreneurship and discussed the nuances that set the new iteration of Disciplined Entrepreneurship apart from its predecessors.

I’m particularly excited about the content we covered and believe it serves as a crucial guide for today’s entrepreneurs, providing them with a clear pathway to navigate the complexities of starting and growing a business in the modern world. The discussion also touches on the importance of discipline in entrepreneurship and how it can significantly impact the success of a venture.

The podcast runs for about half an hour, making it the perfect companion for your morning run, a leisurely drive, or even during an intense workout session. It’s designed to offer valuable insights and actionable advice for entrepreneurs at any stage of their journey, reflecting on the challenges and opportunities that define the current entrepreneurial ecosystem.

I would love to hear your thoughts and feedback on the podcast. Your comments are incredibly valuable, and I’m keen on engaging in discussions that could further explore the themes we touched upon. A big thank you to Alison Beard for hosting me on the Ideacast podcast. It was an honor to share my insights and experiences, and I hope listeners find the session both informative and inspiring.


Ed Roberts: A Singular Figure in Field of Entrepreneurship and the World’s Greatest Mensch Ever

Articles / BlogPublished on March 3, 2024. No comments.

Bill Aulet

As many of you may have already heard, the singular figure in the field of innovation-driven entrepreneurship passed away this week suddenly at the age of 88.  He was also my mentor, protector, and dear friend.  I can’t tell you how much I appreciate all the people who reached out to offer their thoughts and check in.  It was a tough week.

That being said, we must honor Ed remember the greatness in him, and cherish how lucky the world was to have a man like him. Here is the announcement on the MIT website with details.

I was going to try to write a tribute summarizing his life but I could not do it justice of what he meant and the announcement above captures the details pretty darn well.  The best I think I can do is to share the eulogy I gave at his funeral and share the video.  I know funeral videos may not be a lot of people’s thing and I respect that, but while this funeral/memorial was particularly emotional and sad, it was also powerful, beautiful, inspirational, and poignant and captured the man better than any printed words could possibly.  It also helped the healing process and reminded us of so many important lessons that we should never forget.

What follows the video are the notes from my eulogy.  It did not exactly transpire the way I planned it or can even remember it now but hopefully, the text will be helpful to fill in holes.

Watch the Ed Roberts Funeral Service on February 29, 2024. To skip to the MIT-specific eulogies:

  • 43:28 MIT President Rafael Reif’s Eulogy
  • 56:44 Bill Aulet Eulogy

Outline of Bill Aulet’s Eulogy for Ed Roberts

Thank you everyone for coming out to Ed Robert’s funeral service. It has been a very tough 72 hours and our deepest condolences most of all to his wife, Nancy, and his wonderful, wonderful family.  His family bravely and powerfully spoke beautiful, beautiful words that must have been so hard to craft and deliver.  We are here for you and we cherish them.  They help us all in the healing process.  I must do as well, it is hard to follow President Reif’s comments but I must, so here we go.

“Professor Ed Roberts MIT Entrepreneurship”

Five words that are inextricably linked forever.

As you know at MIT, we love data.

So last night I googled these five words and got 6,790,000 results (0.51 seconds) 🡺 23.9M if you remove his name so he is 28% of all references.

Then of course for a benchmark … actually egotistically … I then googled “Bill Aulet MIT Entrepreneurship” – and the results were so humbling but so appropriate.

Results:

About 51,700 results (0.54 seconds)

That tells you in numbers what we know to be true.  Ed stands alone as a singular figure when it comes to MIT Entrepreneurship and even more broadly when it comes to the field writ large.  There is virtually nothing with regard to entrepreneurship at MIT that cannot be traced back to some of Professor Ed Roberts’s DNA – in the classroom and outside of it.  For instance, everything I do started with him. And so many others.

Not only at MIT but beyond, he created the field of research of entrepreneurship as a serious field in the early 1990’s.  Before that, there was essentially nothing.

How did this happen?

Visionary but Even More So Inspirational

Ed would ask what you thought … and listen …  he wanted a big vision … and then after some debate and refinement, he would say, let’s do it.  Expanding our center, designing and teaching new courses, running extra-curricular programs that are now central to the MIT experience …  Ed helped you raise your line of sight, design the course/program, and then motivated you.

Tough Task Master

He was taught by one of the toughest, Jay Forrester.  He demanded the best.  I do remember him bellowing at me in that loud voice when he got excited (or in all CAPS if it was an email), “This is not Harvard (he never let me forget that I have an undergraduate engineering degree from Harvard before they had an engineering school which he thought was crazy), this is not IBM (my employer when he met me), this is MIT and we do things differently.” He pushed you to be your absolute best.  He loved a good argument but he was always willing to change his mind (except in politics) but you had better bring facts and data.  Would not suffer fools well.  The great Brad Feld who later went on to become a famously successful venture capitalist (which means you have to be fearless) recalls the days when he was getting his Ph.D. at MIT under Ed Roberts and when he heard Ed’s boom voice coming down the hallway, he would run to the bathroom and hid in stall standing on the toilet to avoid him.

Supportive

But at the same time, he was incredibly supportive …

He provided sage advice.  He was a fabulous mentor as noted by the seemingly endless outpouring online over the past 24 hours.  He is referred to by so many as “my mentor”. He was really good at this.

If need be, he would drop his shoulder and help out.  Nothing was above him.  He was always the kid from Chelsea who married his childhood sweetheart and never, ever forgot his roots.  Never any pretensions about him.

And also, extremely importantly, once you discussed something and went forward, you always knew he had your back.  He was not a fair-weather fan.  Quite the opposite.  He liked a good fight to get things done (sometimes a bit too much honestly but hey, no one is perfect).

Extended Family

He would never forget a good deed or student.  His memory even to the end, was amazing.  He was also gracious.  His network as you see today seems infinite. It was like Plato, no matter where I went I met people coming back who knew and worshiped Ed.  Over the past 48 hours, even though the outreach has been minimal because this all happened so fast, I have been inundated with emails and stories that I never knew.

That is why and how you get 6.79 Million hits for Professor Ed Roberts MIT Entrepreneurship in Google search.

But what I want to really talk about is Ed Roberts the man.  And this will be much harder but it is so much more meaningful.

As tough as Ed could be, and he could be tough, he was even more supportive and empathetic towards others as humans.  As just one example, as some of you may know, over the past 30 days, the MIT Sloan Dean, Dave Schmittlein, had a very difficult medical diagnosis and had to resign.  Even with all Ed’s health issues, which he hid from almost everyone, he could not spend enough time trying to help Dave, and Dave was infinitely comforted by him.

About seven years ago when I was having a very dark time because of family issues, he noticed and took me out to lunch at Legal Seafoods in Cambridge and wanted to know what was going on.  When I told him, he sat and listened like a combination of a therapist and a saint and then patiently told me that family had to come first as it always had for him, and that I needed to go home right away and he would cover for me. He was right and he did.  I will never forget. Family first.

Nancy, Valerie, Andrea, and Mitch, I think you know, he put you all and those grandkids above all else.  Nothing and I mean nothing came close.  It was unambiguous. Family must come first which is a line I reuse often now with my people to this day.  Our hearts can only imagine what you all are going through.  Words fall far short.  But in the end, while we thought Ed would live forever or at least outlive us all, he had more energy at 88 than most 20-year-olds, we are all human.  We all must die and the question is, did you lead a meaningful life? Did you love, laugh and leave a family legacy? Did you give back? Did you exit with no regrets?  Did you get the most out of your time on this earth?  In all those dimensions, Ed did not cheat life.  Some have said he was larger than life.  No, let us not kid ourselves. No one is larger than life literally.  But let us rather celebrate the fact that he was human.  He was someone who embodied a life lived to its fullest.  It epitomized getting the most out of the finite life we have. He maximized it to the final day. That is all we can ask. I hope this gives you all some peace. We are all better for having known him and the world is certainly a better place.

I would like to close with a final comment and a personal story.

It seems a bit of poetry to me that today is Feb 29th.  It is a leap year.  Why?  Feb 29th doesn’t come around often.  Well, Ed was even rarer than a February 29th.  Infinitely rarer.

In life, we don’t get to meet very many generational figures and humans, but we did get to with Ed Roberts.  He was a singular figure in the history of entrepreneurship.  As you heard from President Reif, he created the field of entrepreneurship as a field of serious study in top universities across the world.  His 1991 book “Entrepreneurs in High Technology” marks the beginning of this era today that is now pervasive across thousands of universities globally. There has never been anyone like him nor will there ever be again.  He was a generation figure in terms of accomplishments but as you have heard from the other speakers today and more importantly, as a human.

Please bear with me on this last personal story because I need it to land this plane.

I will never forget the day I did one of those DNA tests to find out your ancestry, 23and Me, given to me by Trish Cotter, well let’s just say I didn’t come over on the Mayflower or anything and I knew I was a complete mutt but this made it ever clearer.  Still, the results were interesting.

I was so excited that included in the many ancestry categories was 4% Ashkenazi Jew.  Well, my excitement was nothing compared to Ed’s who proclaimed that he always thought I was Jewish and welcomed me to the tribe with unbounded enthusiasm even by his standards.

Well, you were a father figure to me you welcomed me in so many ways. I always refer to you as my mentor but in closing let me say, you were much more than just a mentor, you were my mensch.  The best mensch ever.  You changed my life profoundly and that of thousands of others.

May your memory be a blessing.

Ed, Rest in Peace and I’ll see you on the other side.


MIT EDP 2024: The Ultimate One-Week MIT Entrepreneurship Experience

Articles / BlogPublished on February 25, 2024. 1 comments.

Bill Aulet

Almost a month ago, now, MIT EDP (Entrepreneurship Development Program) 2024 concluded and I feel like I have just recovered but am so much better off for it.

For over 20 years now in January, entrepreneurs gather at MIT for EDP and they are put through an intense and fully immersive experience they will never forget. It takes everything we have to offer as MIT faculty and staff to put it on but it never ceases to amaze and produce new levels of awe. In one week, approximately 80 participants from all over the world, from very successful entrepreneurs to those desiring to be entrepreneurs to academics to government employees to corporate entrepreneurs and many other types are challenged to start a new company from nothing in six days with people they have never met before. And it always works … even though it seems like an impossible task as much as 12 hours or less before they present on Friday morning.

While at the macro level and with regard to much of the content and process, it is similar year to year still every year is special and this year was absolutely no different.

It would be impossible to capture all of what was new but here are a few highlights:

  1. The Real Thing! Since COVID and teaching remotely often, it has become so clear how much value there is to teaching entrepreneurship in person. Entrepreneurship is not just a skill set but it is also a mindset and a way of operating that cannot be fully conveyed through books, videos, or online chats. It is a craft that is by far best taught in an apprenticeship model with master craftsmen. It is also to transplant people into the MIT culture which is full of role models and a “yes you can” fragrance that permeates everything. You can tell people but they will never understand until they experience it. Doing this in person is the Real Thing and nothing else comes close. As the old Hertz commercial used to say, “There is Hertz and there is not exactly …”
  2. Industry Agnostic: I must admit I do not have much domain expertise in many of the participants’ industries but I can see that what we are teaching is getting a hugely positive response. From Scott Fraser’s “Angus & Oink Ltd.” BBQ sauce business in Aberdeen, Scotland to Mike Wandler’sL&H Industrial” based in Wyoming but serving the world as a global heavy industrial machinery leader. What could they have in common? Or with professors in Electrical Engineering from Saudi Arabia, Design from Australia, and Business from an HBCU in Louisiana? Or with PhD’s in BioTech and Cybersecurity trying to launch companies in Europe and Asia? Not to mention an intrapreneur from Chanel, an investor in Cameroon, or a logistics entrepreneur in LATAM? And much, much more. Well, it turns out as you could see in their eyes by the end of the week, what they learned had sooooo much to do with improving their performance in their jobs in their crazy wide spectrum of industries and cultures/societies. I can’t tell you exactly how and why but I know the 24 Steps and all the other things we teach about being anti-fragile are industry-agnostic.
  3. New Content Takes Us to Another Level: While as mentioned above, we have been running EDP for over 20 years now and the material is continually updated, this year we took a huge leap forward with the expanded and updated Disciplined Entrepreneurship approach and the new Disciplined Entrepreneurship Startup Tactics of my co-instructor in this course, the great Paul Cheek, which will be fully documented in the new books coming out in approximately 30 days. We knew it worked from our semester-long courses at MIT with MIT students but it was great to see how impactful it could be in a radically time-compressed environment with participants who were not MIT students. The previous stuff worked as the studies have shown but this works even better.
  4. Educators are the Force Multipliers: With all the challenges in the world today increasing at an exponential rate, it is imperative that we have more and better entrepreneurs and entrepreneurial communities. If you do this as an entrepreneur, we salute you and cherish you. You are at the front lines and making it happen. But we must also salute the great innovation-driven entrepreneurship educators who help to create many great new entrepreneurs each year. In the program, we were so honored to have top faculty from Queensland University of Technology (Australia), KFUPM (Saudi Arabia), University of Aberdeen, Southern University (LA), San Bernardino Community College (CA), Mayo Clinic, Harvard Medical School and more but it is our deep desire that most of the people in this program will also become informal contributors to the growing innovation-driven educational system that must continually raise the bar on its quality – in rigorous and relevance. In that sense, the dividends of this program will come from the force multiplier of education, and that is not to ever be overlooked. Because that is recurring and grows and hopefully never ends.
  5. Left More Anti-Fragile Than They Came: I am proud to say that I am extremely confident that every student left more anti-fragile than when they came. We talk about the 4Hs of being anti-fragile, the Heart, the Head, the Hand, and the Home. Spending one week with a group of crazily entrepreneurial people and seeing all the progress that can be made can only add to the confidence and excitement of doing more entrepreneurship. This enlarges the heart. The knowledge the students get from being directly exposed to global experts and being pushed to understand this material but also implement it with the help of an army of master craftspeople (i.e., a curated group of successful entrepreneurs who understand the pedagogy and have implemented it themselves) under the pressure of a deadline. This sears the knowledge into their heads in a way that is not possible otherwise (i.e., they won’t easily forget it) but it also translates that knowledge into capability (hence the hands) to implement it when they return how. Lastly, every participant has made new global friends that will last a lifetime. This is their new community or entrepreneurial home base, they did not have before. All of this makes them more anti-fragile to not just survive in a world of increasingly rapid change but to *thrive* in that world.
  6. The Proof Is in the Pudding: I am uncomfortable saying too much because the results should speak for themselves and they surely do in this case. Every year, the quality of final presentations in EDP goes up and this year was certainly another example. This year set the new gold standard and below is the presentation of the winning team, Halo but I am very comfortable saying that all the presentations this year were impressive and left the judges asking questions as if they were a real business that had been around for six months or even years. Just watch this and see that the process works and gets better each year.

Halo Pitch (Password: Entrepreneurship)

Remember, the Halo team did not know each other six days before this presentation and they had to come up with an idea and do all the primary market research and other work … and then present it on Friday. Truly amazing and inspiring. Trust the Process!

Paul Cheek, Ann Marie Maxwell, Peter Hirst, myself, and the whole EDP team who work year-round to make this happen want to thank the participants of this year’s program. It was very special and so rewarding. While as I mentioned, the week is so draining for everyone including us, it is the most rewarding week to see it all happen at such a fast pace with such a group of wildly diverse people. It gives us great joy and hope for the future. Go forth and be successful, and then multiply.

Peace,

Bill


Welcome to the Next Stage: Raise the Bar for Innovation-Driven Enterprise (IDE) Entrepreneurship Education

Articles / BlogPublished on February 19, 2024. 1 comments.

Bill Aulet

Today is February 19, 2024, and EDP is wrapped up (always amazing), edits for the dramatically enhanced and expanded 10th-anniversary Disciplined Entrepreneurship book are done and off to the printer (always longer than expected) and the spring semester is underway (always a chance for renewal).

The time to take on a new BHAG (Big Hairy Audacious Goal) is upon us, and in fact, it is one that we have been working on for a while but now we can bring it front and center.

It has always bothered me deeply that teaching entrepreneurship has embarrassingly no standards like any other subject does—math, sciences, language arts, history, economics, finance, and on and on. Because of this, people can teach almost anything including incredibly unrigorous or seemingly rigorous but in both cases, with no evidence that it works. This has been the 800-pound gorilla in the room to me ever since I started teaching this subject almost two decades ago. Yet, amazingly, this has been ignored and entrepreneurship education keeps proliferating without any quality metrics.

To the credit of some but not enough, it should be noted that it has improved in some places as researchers have started to look more seriously at this field, but not nearly enough. Not with all the demand for more entrepreneurs at all levels of society and the increasing pressures put on society to solve such difficult and critical challenges such as climate, social mobility, healthcare, and education to name but a few.

What we do at MIT is take a systematic, evidence-based approach to the process of creating entrepreneurs. The initial Disciplined Entrepreneurship book was a first example of this but even more so is the broader set of mindset, content, programs, processes, agents, and infrastructure we describe in our Martin Trust Center for MIT Entrepreneurship annual report. We seek to integrate rigor (research/theory) with relevance (practice/frameworks/tactics) to create a repeatable, effective, and efficient way to produce a new generation of more skilled IDE entrepreneurs to deal with the world’s increasingly challenging problems.

The point of this new stage is that we will be making a big push this year (and beyond) in collaboration with all who believe in this cause and can contribute to bringing more standards to the entrepreneurship process everywhere (not just MIT). It starts almost immediately with the dramatically improved content of the new Disciplined Entrepreneurship core book as well as a brand new but battle-tested Disciplined Entrepreneurship Tactics book (by my esteemed colleague Paul Cheek) both of which should be available in just over 30 days from now.

Colleagues Scott Stern, Erin Scott, and Joshua Gans also have a highly anticipated and another battle-tested book coming out shortly on Entrepreneurial Strategy. This for the first time I know of, will provide a full stack of high-quality entrepreneurship education materials from theory to practice to tactics.

We will also release a full research report study to show the strengths and areas for improvement of the ecosystem we have developed and described above. And then there will be more.

But this must all be done in collaboration with others because no one has a monopoly on knowledge and good ideas. Everything must be tested in different contexts. The collective wisdom of a collaborative, humble, and diverse group will always exceed that of a single genius/organization, despite what the movies might tell us. This is especially true when the group allows for multiple experiments to be run simultaneously but in cooperation. Speed is important here, particularly in a world that is moving faster and faster.

So, this is the next stage. Let’s Raise the Bar together!

Stay tuned for more details but if you believe in the cause, please reach out and help us make it happen.