Why Startup Founders Can’t Outsource Their First B2B Sales
by Martin Giese & Matthias Hilpert
1 Comment8 Minutes
Many B2B startup founders try to outsource sales to “experts” very soon. In a way, that’s understandable: If you have no IT background, you wouldn’t presume to tell your software engineer how to code your product. So why would you try to sell your product yourself if you have no experience in sales?