Month: June 2019

Can entrepreneurship be taught? This question stirs quite the debate. Some will say entrepreneurs are born, not made. If I’m honest, I used to fall into this category. I believed entrepreneurship was all about hustle, tenacity and the relentless pursuit of your vision in the face and adversity and doubters...

As I run workshops for entrepreneurs, a key part of our training is that they have to focus. Entrepreneurs have to select a beachhead market and then actively deselect other markets. It is very common that students have resistance to this step from mild to actively and emotionally rejecting this concept as wrong.

Last month, from May 20-23, I had the honor of leading an intense four day workshop on Disciplined Entrepreneurship for about 80 participants who were either entrepreneurs, aspiring entrepreneurs or entrepreneurship amplifiers (i.e., educators, people running incubators/accelerators, government agencies supporting entrepreneurship). This is my third year doing it and I really enjoy it for many reasons.

As the Disciplined Entrepreneurship 24 step methodology has become more refined and robust from all the utilization it has gotten of the past five years, it has become clear to me that more and more the gating factor to success is the quality of the information utilized in executing the framework. This is Primary Market Research (PMR). If we put garbage PMR in, we will get garbage results out.