The books
Disciplined EntrepreneurshipBook & Workbook
Both books explain in detail the strategy and tools used by MIT students, startup founders, and corporate teams to build new ventures or more efficiently bring innovative products and ideas to market.
The Disciplined Entrepreneurship Toolbox
Stay ahead by using the 24 steps together with your team, mentors, and investors.
The author
Bill Aulet
A longtime successful entrepreneur, Bill is the Managing Director of the Martin Trust Center for MIT Entrepreneurship and Professor of the Practice at the MIT Sloan School of Management. He is changing the way entrepreneurship is understood, taught, and practiced around the world.
Disciplined Entrepreneurship is changing the way people think about entrepreneurship. Many believe that it cannot be taught, and those who are successful in starting a business are born with something others do not have. This book dispels that myth and shows how innovation-driven entrepreneurship can be broken down into discreet behaviors and processes which can be taught to the intelligent, hardworking, people using this book.
Presenting an easy to understand and implement a proven framework that is both comprehensive and integrated. This approach consists of 24 steps which include:
- Market segmentation
- Quantify the value proposition
- Define your core
- Map the process to acquire a paying customer
- Define your business model and pricing strategy
- Test key assumptions, develop a product plan, and more.
This book is designed as an integrated toolbox for first-time and repeat entrepreneurs so that they can build great enterprises based on new innovative products. Serial entrepreneurs with deep experience in a particular field or industry will also find this 24-step guide useful to more efficiently bring products to market.
Download free chapters
- Book Chapter: Where Do I Start?
- Workbook Chapter: The Disciplined Entrepreneurship Canvas
- Workbook Chapter: A Practical Guide to Primary Market Research
- Workbook Chapter: Windows of Opportunity and Triggers
Where to buy English editions
International editions
- Arabic: Jarir Bookstore.
- Chinese Orthodox: Business Weekly.
- Chinese Simplified: Beijing Huazhang Graphics & Information.
- Croatian: Mate Publishing House.
- Danish: No information at this time.
- Farsi: Aryana Ghalam.
- French: Groupe Eyrolles.
- German: O’Reilly.
- Greek: Utopia Publishing.
- Italian: Franco Angeli.
- Japanese: Diamond, Inc.
- Korean: The Business Books Publishing.
- Mongolian: New Mongol Institute of Technology
- Polish: Helion.
- Portuguese: Editora Alta Books, Amazon Brazil.
- Russian: Mann, Ivanov and Ferber.
- Spanish: LID Editorial Empresarial.
- Swedish: Kontentan Forlags AB.
- Thailand: WeLearn Co. via Bridge Communications.
- Turkish: Optimist Yayim ve Dagtim San ve Tic Ltd Sti.
- Vietnamese: Thaihabooks Joint Stock Company.