First pitch
Steven Valenti asked 5 years ago
My co-founder and I are working on a pitch for a potential seed investor. Our idea is to create the leading sports entertainment brand in the UK, there is a gap a the moment. We have a very optimistic growth plan and a much more conservative version. For our initial funding raise should we err on the optimistic or conservative approach?
Bill Aulet answered 5 years ago
Be ambitious in your pitch and show a path to greatness. Do this for your story and also for your financials. Make sure your ambitious financial numbers have some basis in reality and are not just the “China Syndrome” (i.e., small percentage of a huge market). Be as specific as possible on your path to greatness. Then after, you have show this, show a model where if thing go slower than you anticipate, how you stay alive and keep growing. You have to show an exciting plan or the investors won’t get excited but then also show you will be judicious with their money and that you have a plan to survive if things don’t go just as you plan – because they never do. But do have a plan for greatness and be excited about it. If you are not excited about it, they won’t be and then they will not invest or get involved.