The Power of LinkedIn Gold to Build Your Persona (Lessons from Montreal, Part 2)

When I teach people how to create a Persona – a real individual whose priorities will focus their fledgling startup’s product marketing (see Step 5 of the 24 Steps) – they are often afraid that the only source of such information is spending hours with the Persona asking detailed, probing questions. Talking with your Persona is, of course, the point of the exercise. But as one of my students at my recent Montreal workshop noted, there are some shortcuts that can help you get a more well-rounded picture of the Persona before talking directly with them.