The books

This methodology with 24 steps and 15 tactics was created at MIT to help you translate your technology or idea into innovative new products. The books were designed for first-time and repeat entrepreneurs so that they can build great ventures.

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The author

A serial entrepreneur, MIT professor, and author, Bill Aulet is changing the way entrepreneurship is taught and practiced around the world.

Bill Aulet

A longtime successful entrepreneur, Bill is the Managing Director of the Martin Trust Center for MIT Entrepreneurship and Professor of Practice at the MIT Sloan School of Management. He is changing the way entrepreneurship is understood, taught, and practiced around the world.

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The framework

Disciplined Entrepreneurship Is a Systematic and Rigorous 24-step Framework to Build New Innovation-Based Ventures, Created at MIT.

It has proven extremely valuable for hundreds of thousands of entrepreneurs globally at all experience levels.  Rather than invent new concepts, Disciplined Entrepreneurship assembles the tools that have already established track records of success in practice from many different sources.  It then integrates them together in an easy to access and prescriptive road map.

Disciplined Entrepreneurship Steps
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What people say

“While I am not a big fan of business plans, I am a big fan of the business planning process. This book provides an invaluable comprehensive framework for innovation-driven entrepreneurs to execute the business planning process.”

Brad Feld
Co-founder @TechStars, Investor @Foundry Group

“Entrepreneurship is not only a mindset but a skill set. The 24 Steps presents a practical step-by-step process to channel the creative spirit to maximize the chances of success and ultimate impact.”

Mitch Kapor
Founder @Lotus Development Corporation